We all know that losing weight is good for us. But if you lose it and then put it back on, then you're running a higher risk of serious illness. Most people go on a diet, lose a reasonable amount of weight, and then go crazy and stuff themselves until they weigh more than they did to begin with. This is a strain on your heart, it's bad for your metabolism and it's really not a good idea.
The reason for this unfortunate pattern is that most diets cannot possibly be sustained over long periods unless you posess superhuman willpower, or you have no sense of smell or taste. They force you to crave the things you can't have, replacing them with unpleasant-tasting 'low calorie' alternatives.
So, once you've lost a bit of weight, it's easy to start binging - and before long, you've really stacked up the pounds.
The Lunch Box Diet has been created to be a diet you can stick with over long periods. You don't need to be some kind of food saint - you can treat yourself every now and again. You eat a normal dinner every day, and you'll never be hungry - but you will be eating a far healthier diet, and enjoying it too. The key factors are variety and convenience - the pillars of the Lunch Box Diet.
Furthermore, the Lunch Box Diet does not require you to become a fanatical calorie or carb counter. A wide range of different foods can be included in your lunchbox, and you can pick at it all day long if you like. At the end of the day, you can eat a normal dinner. No boring set meals, and nothing strictly ruled out - although common sense and a little of the book's advice will take you a long way.
What you get
£9.99 (UK) or $19.99 (US + world) gets you the Lunch Box Diet ebook, beautfully presented in PDF format (all you need to read it is the completely free Adobe Reader, which most people already have on their computers).
It explains all of the fundamentals of the diet, and suggests a very wide range of foods which can be included in your box. These combinations are important, they form the cornerstone of the diet and will help to ensure that you can stick the diet out easily and enjoyably. Simon also includes loads of advice on the best ways to avoid the common dieting mistakes, and free access to his online training software (worth £24.99/$50).
You can pay online right now using Paypal, and download the diet straight away. It's a 3.5mb download, easily manageable on any speed of internet connection. You can read it on screen, or print it out and read it in a more comfortable location, it's your call.
Not convinced?
Check out the following views from the press and from other sworn advocates!
Elle Magazine
January 2008 UK edition
Some quotes from the review as part of their 'party diet' roundup:
"I'm continuing to cut down on the amount of food I eat for breakfast and dinner, as I just don't feel hungry, and I feel energised"
"At the end of the four weeks, the diet has become a way of life and I've lost 12lb. It's a realistic plan that doesn't involve being a food saint. I'm a convert to the little-and-often school of weight loss."
"The best diet I've ever done."
Rated five stars.
Sport Magazine
One of the UK's most influential lifestyle titles dedicated a double page spread to the Lunch Box Diet, and Simon's words of weight-loss wisdom.
Cameron Diaz
Rumoured to be a user of the Lunch Box Diet in articles published in OK! and the Daily Star. Is it true? I have no idea. I wouldn't leave a True Fact alone in a room with the Daily Star.
So, probably not, really.
But you never know.
Andy Elston
Who? Oh okay, so Andy's not famous. But as you can see from this ultra-professional 'shot in the cheap in a gym' footage, he's one of it's biggest advocates (at nearly seven feet tall, he had to be).
Andy is something of a high flying businessman, and he's used the Lunch Box Diet to great effect, shedding pounds and using it to help him with his rigourous new fitness regime.
Watch the video and ask yourself; would this man lie to me?
Then answer yourself; 'no'.
Are you convinced yet? If so, you can buy now by following one of these links:
About the author
Simon Lovell is a highly successful fitness trainer from Devon, England. After a stint spent as a writer, Simon decided that his future lay in his greatest interest; personal fitness. He undertook an extensive course to become a qualified personal trainer, and over the years developed and refined the advice he gave to his clients; slowly building up the flexible diet plan that has evolved into the Lunch Box Diet, which seems set to become 2008's biggest weight loss diet phenomenon.
He plans to retire on the proceeds of his ilicit backhander deals with the lunchbox manufacturing industry.
Just in case you're wondering, I'm not Simon, writing about myself in a slightly-creepy third-person way. I'm much better looking.